| Smith Eyewear Loves PSIA/AASI |
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October 27, 2006 – Lakewood Colorado -- The Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI), and the National Ski Patrol (NSP) announce that they will receive continued support from Smith Optics, Inc. The renewed four-year agreement with Smith Optics involves eyewear as well as winter sports helmets from their new product line. “We’re especially proud to continue our relationship with Smith Optics, a top-tier brand in the eyewear—and now helmet—categories that have been very popular with our members,” says Pete Skavish, advertising and sponsorship director for PSIA, AASI, and NSP. “We’re excited to offer Smith’s new helmet line as well as their innovative eyewear to help keep our members stylish—and safe—on the hill.” Smith Optics sunglasses and goggles have long been favored as the eyewear of choice in ski country. Now PSIA, AASI and NSP members will have the opportunity to wear one of the helmets from the new line—all of which are designed to work in sync with Smith’s eyewear for high-performance fit and function on the slopes. “Smith Optics is excited to renew our relationship with PSIA, AASI, and NSP for an additional four years. Smith is honored to be a part of and also support these groups as an Official Supplier for eyewear—and now with the introduction of our new product line of winter sport helmets,” says Scott Robinson, Smith Optics international sales manager. -More- “PSIA provides suppliers like Smith a great opportunity to really connect with skiers and riders of all ages in the quest to improve their abilities and have fun on the slopes.” About Smith Optics, Inc. Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com. About PSIA and AASI PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA) with a combined membership of more than 29,000 men and women who are dedicated to promoting snowsports through instruction. The organizations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support the membership through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing, and children’s skiing. Visit www.psia.org or www.aasi.org. About the National Ski Patrol The National Ski Patrol (NSP) is a Federally Chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry by providing education services about emergency care and safety. For more than 65 years, the NSP has been at the forefront of safety and emergency care education programs. The association's 26,500 members represent 98 percent of the nation's patrollers, whether or not they are paid by or volunteer for their home area. These members are agents of ski and snowboard area management and, through NSP's award-winning Outdoor Emergency Care program, are the principal delivery system of emergency care training for area patrollers. NSP also develops training for non-medical roles, including toboggan handling, avalanche rescue, mountain host programs, and more. www.nsp.org. |
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