| ASEA Promotes Mark Dorsey To Exective Director |
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ASEA PROMOTES MARK DORSEY TO EXECUTIVE DIRECTOR June 26, 2006 – Lakewood, Colorado The American Snowsports Education Association (ASEA) has promoted Assistant Executive Director Mark Dorsey to serve as executive director of the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI). He replaces Stephen Over, who is retiring after 16 years with the associations. “The role of these associations has evolved and diversified considerably, and Mark’s wideranging knowledge, as well as his skill in forging relationships within the industry will be extremely valuable as PSIA/AASI rises to meet future challenges,” said incoming PSIA/AASI President Ray Allard. “His experience and credentials in association management will help PSIA/AASI maintain long-term growth and stability.” Outgoing PSIA/AASI President John Armstrong concurred, adding, " PSIA/AASI is fortunate that through a partnership of senior staff and the board, we are facilitating an orderly and effective transition. The positive working relationship between Mark and Stephen Over will ensure that we don't miss a beat." Dorsey’s tenure with PSIA began in 1989 when he was hired to serve as the association’s marketing director. In that role—expanded in 1996 with the formation of AASI—he is credited with enhancing publicity efforts, developing award-winning advertising and marketing programs and materials, and increasing non-dues revenue. Promoted to assistant executive director in 2005, Dorsey has, in the past year, launched a member recruiting and retention initiative and assisted in association operations while continuing to build strong sponsor and industry relationships. Dorsey holds a master of business administration (MBA) degree from the University of Colorado as well as the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). The CAE credential is ASAE’s highest professional distinction, conferred only upon those who pass a comprehensive examination covering the field of nonprofit association management. The Professional Ski Instructors of America and the American Association of Snowboard Instructors are nonprofit associations with a combined membership of more than 29,000 members who are dedicated to promoting snowsports through instruction. The associations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support members, area management and the industry through research and development of alpine, nordic, adaptive and children’s skiing and snowboarding instructional programs. |
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